The Nike brand has always remained true to its original philosophy, even while experiencing significant growth in recent years. By emphasizing innovation, originality, quality and value, NIKE has refined its vision to gain worldwide recognition. Contemporary optical design, unparalleled craftsmanship, exceptional warranty and superior customer service define NIKE. NIKE has made the climb from humble beginnings to its current position: a world leader in affordable luxury eyewear. NIKE uses state-of-the-art materials to manufacture its distinctive lens frames: premium cellulose acetate, ultra-lightweight titanium and color-rich stainless steel. Nike eyewear includes demo lenses with the brand’s logo engraved on the lens. These demo lenses are designed to mimic the actual look of a prescription lens as closely as possible to a traditional prescription lens. Demo lenses cannot be used simply as a fashion statement. Upon receipt of the frame, they must be replaced with real lenses by a local optical store, regardless of prescription strength, even for perfect vision. From the earliest design conversations, sophisticated eyewear brands like NIKE develop innovative designs that feature layers of depth through the best materials in optics. This commitment to craftsmanship delivers unmatched quality and timeless style that transforms eyewear from pure function to coveted pieces.